About Salesmortem

The problem we're solving
Every sales team celebrates wins. Few systematically study losses. When a deal dies, the reasons usually disappear into a Slack thread nobody reads, a CRM note buried three clicks deep, or the head of a rep who just left the company. Six months later, leadership asks, "Why do we keep losing to Competitor X?" and nobody has a data-backed answer.
This isn't a tooling problem. It's a memory problem. Sales teams are flying blind on the single biggest source of improvement available to them: the deals they already lost.
Our solution
Salesmortem is a deal intelligence platform that sits alongside your CRM and makes it effortless to capture, analyze, and act on loss data. We sync with HubSpot, Salesforce, and Pipedrive, enable 30-second loss logging, run automated buyer surveys, and use AI to surface patterns across hundreds of deals that no human would catch alone.
We're not a CRM replacement. We're the intelligence layer that turns your lost deals into a competitive advantage.
Who we are
We're a team of builders, operators, and sales practitioners. We work remote-first, with our headquarters in Kelowna, British Columbia.
Our founders have spent years in B2B sales, product development, and SaaS infrastructure, and we're building Salesmortem because we needed it ourselves.
We believe that the best sales teams aren't the ones that never lose. They're the ones that never lose the same deal twice.
Want to help build this?
We're growing the team across sales, marketing, operations, and engineering. If our mission resonates with you, take a look at our open roles and get in touch. Join the team