- Now in private beta
Autopsy your losses. Improve your wins.
Win-loss analysis on autopilot. Salesmortem captures why deals are lost, surveys the buyers who got away, and uses AI to surface the patterns your CRM throws away. No more guesswork or polite excuses.
· synced 2h ago- Used by teams tired of losing in the dark
- No credit card required
- Set up in under 2 minutes
The problem
Most teams never really know why they lose deals
When a deal is lost, the truth disappears into a Slack thread nobody reads, a CRM note buried three clicks deep, or a spreadsheet that lives on one person's laptop. Six months later, leadership asks, "Why do we keep losing to Competitor X?" and nobody has a real answer. The buyer said one thing. The rep believed another. The data says nothing at all.
How it works
Log the loss in 30 seconds
Record the competitor, deal value, loss reason, and what really happened. Or connect your CRM and let deals flow in automatically. No complex forms. No mandatory fields that slow you down.
Hear from the buyer who got away
24 hours after a deal closes lost, Salesmortem sends a frictionless two-question survey to the primary contact. No pitch, no follow-up. Just the honest reason you weren't the right fit.
See the patterns emerge
Dashboards automatically surface your top competitors, most common loss reasons, and win-rate trends over time. AI spots systemic patterns across hundreds of deals and tells you what's actually broken.
What you get
Shared loss log
Every deal your team loses, captured in one searchable workspace. No more scattered notes or forgotten reasons. See who logged what, when, and why.
Buyer interview surveys
Automated micro-surveys sent to lost buyers 24 hours after a deal closes. Contrast what the rep thought with what the buyer actually said. That delta is pure gold.
AI pattern insights
Gemini analyzes your closed-lost deals and surfaces 1–3 high-confidence patterns. "64% of losses to Competitor X cite unclear differentiation." Actionable, not anecdotal.
Competitor dashboard
See who you're losing to most often, by volume and by deal value. Know exactly where the threat is coming from and which messaging to fix first.
Win-rate trends
Track your win rate by competitor, by quarter, and by team. See whether your latest adjustments are actually moving the needle or just shuffling numbers.
Loss reason breakdown
Tag every loss with structured reasons — price, features, timing, relationship, and more. Filter and compare over any time period. Find the real reason, not the polite one.
Built for teams that want to win more
“We thought we were losing on price. Salesmortem showed us we were actually losing because prospects never understood our differentiation. We fixed our pitch deck, added a buyer survey, and our win rate jumped 18% in one quarter.”
Ready to stop guessing?
Start your first post-mortem today
Free for 1 user and up to 20 lost deals a month. No credit card required.